Read essays, articles, or books on creativity and you will more than once you will read that you can heighten your creativity and create new ideas by reading magazines that you wouldn’t typically read. The suggestion is to go to your local newsstand and pick up magazines you wouldn’t ever read and read them for ideas, connections and trends.
This is an often repeated example of using outside stimulus as a way to jumpstart our creativity.
I have read this suggestion many times. I’ve suggested it myself. I’ve even done it a few times. But I’ve never seen anyone show someone an example of doing it.
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Earlier this week I found the April edition of Wired Magazine in my briefcase as I traveled. I had picked it up a couple of weeks before in an airport because I was drawn to the cover, which suggested that the main focus of the issue was “The New World of Games.”
While I am not a current subscriber to Wired Magazine (used to be) and you might not be either, I think you will find both the process and my results enlightening and fun.
Reading a magazine for creative insights is pretty easy. Get a magazine, a highlighter, and perhaps some paper or your Journal. Then begin reading. Don’t skim or read only the things that are immediately or naturally interesting to you. Read everything. Read the articles AND the ads. And while you are reading, be asking yourself things like…